Let us try to understand a little better what are two of the most cited materials when it comes to promoting websites in search engines. We reveal so in simple words that are understandable to non-specialists, definition and differences between SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
Understand what help you understand if, relying on an Advisory Service Search Engine Optimization/Marketing, it is the right choice for your needs.
When it comes to website promotion on search engines, referring mainly to two disciplines:
- the Search Engine Optimization (SEO)
- the Search Egine Marketing (SEM)
This often causes confusion for those not in the industry raising up a spontaneous question: what’s the difference between Search Engine Optimization and Search Engine Marketing?
To further complicate the matter, there is the fact that often the two terms are used (inappropriately) interchangeably by self-appointed experts. However, it is important to note that these are two distinct methodologies. It’s time to do some ‘ clarity trying to give a definition for both and to highlight what are the fundamental differences between the two.
definition Search Engine Optimization
The Search Engine Optimization (SEO) includes all activities carried out by a professional search engine in order to improve the ranking of the pages of a website organic results pages (also called natural results) returned by the search engines in most strategic keyword matching.
The professional who deals with Search Engine Optimization is referred to as SEO Specialist (or SEO specialist or SEO consultant in Italian) and its activities focus primarily on positioning factors “on site”, i.e. elements regarding the optimization of the architecture of a site, its individual pages, and all content items that compose it.
definition Search Engine Marketing
The Search Engine Marketing (SEM) refers to the set of web marketing activities undertaken to increase the visibility and traceability of a website through search engines. We will say that this discipline not only to implement various Web Marketing strategies to reach goals in terms of availability of a website on search engines, but also to assess returns of individual stocks with web analysis tools.
The professional who deals with Search Engine Marketing is referred to as SEM Specialist (or SEM specialist or consultant SEM in Italian) and its main tasks focus on positioning factors “off-site”, i.e. anything outside the site but that’s about it have direct effect; also takes care of scheduling and managing Pay per Click campaigns, to increase link popularity by implementing strategies to link building and, as mentioned, to assess returns of actions taken through specific analysis tools.