achieving a website without the right features to achieve an acceptable search engine ranking means not being able to generate leads from potential new customers, and represents a missed opportunity for any company.
Many of your competitors have not yet perceived the importance of adopting a strategy of web marketing effective and forward-looking; really want to lose the opportunity to provide you with these formidable instruments before them?
Creates websites appealing visually and functionally but not only: our team accompanies you constantly during the construction of an ever more fruitful and successful web presence, using the most modern techniques and skills, the result of a continuous study and deepening of web marketing.
An online business can gain important benefits if during the realization of the website you plan to introduce small but frequent interventions, correct after analysis of results.
The cycle we go to plan was as follows:
- improved search engine ranking
- increase in visits
- increase your contacts->
According to the objectives agreed with the customer, we propose a long-term web marketing strategy through one or more of specific tools.
SEARCH ENGINE OPTIMIZATION (SEO)
Also called organic or natural positioning. SEO is made up of all the interventions that directly affect the structure of the website and its contents;often the interventions do not affect the appearance of the website, but alter the source code which is directly read by search engines.
EMAIL MARKETING AND NEWSLETTER
We conduct news sending campaigns using sophisticated tools, which are often accompanied by other typical of web marketing tools, such as landing pages, and allow accurate determination of user behavior.
GOOGLE ADWORDS AND PAY-PER-CLICK
We set up a paid ad campaigns on Google and its price comparison engines.Web marketing through paid links is a tool that works well in the short term and that we use mainly for the promotion of ecommerce sites.
ARTICLE MARKETING AND SOCIAL MEDIA
The creation of a corporate blog and, therefore, the management of its update is still a very powerful technique for promoting your website. Our internal copywriters will write articles for you, you don’t have to improvvisarti author: at most some interviews.
Social media is a rapidly growing phenomenon that is changing the way we manage relationships and to relate to others. Influence on social groups and interconnections equivalent to effectively promote your business in an innovative way and with little effort.
In accordance with the goals of the customer, social media that can be taken into account are:
- Facebook; by far the most popular social network, Facebook has the ability to create business pages, also called Fan Page.
- Twitter; born as microblogging system with only 140 characters, is particularly used by professionals who link often to internet through mobile.
- LinkedIn; its purpose is to strengthen professional relationships, LinkedIn also offers its members the chance to upload their CV and view dozens of jobs.
- YouTube; is social that lets you share videos, used by companies to create multimedia channels of training or promotion events.
- FourSquare; social geolocation available on mobile devices.